The Financial Advisor's Guide

AI Tools

While “AI” is the buzzword of today, there is no denying that this technology can fundamentally reshape how financial advisors work with their teams and clients. Understanding how to leverage AI in operations, processes, and client services will set advisors apart from competitors.

About reframeRIA 

At reframeRIA, we help emerging RIA practices select, implement, and optimize the right technology stack for their unique needs. We're vendor-neutral consultants—we don't get paid to push a particular solution. We get paid to help you find the solution that actually works for your team. 

Ready to find the right technology solution? Let's talk about your specific needs and help you avoid costly mistakes.

Bottom Line Up Front

The AI Revolution for Financial Advisors

Over the past few years, AI has evolved from basic automation tools into sophisticated assistants that understand context, predict needs, and deliver personalized insights at scale.

What makes this moment particularly exciting for the financial advisory space is that AI tools are finally becoming purpose-built for our industry. We're moving beyond generic productivity apps to specialized solutions that understand the nuances of financial planning, compliance requirements, and the deeply personal nature of wealth management conversations.

AI Won't Replace Advisors—It Will Amplify Them

Here's my take…

AI will not replace financial advisors. Instead, it will amplify the human element that makes great advisory relationships work. The most valuable part of what you do isn't data entry, note-taking, or scheduling. It's the empathy you bring to difficult conversations about retirement fears, the wisdom you share when markets get choppy, and the trust you build over years of relationships.

AI excels at the mundane: transcribing meetings, populating forms, analyzing vast datasets, and automating repetitive workflows. By handling these tasks, AI frees you up to do what you do best—connecting with clients on a human level, providing nuanced guidance tailored to their unique circumstances, and expanding your service offerings to deliver even more value.

The advisors who thrive in the AI era won't be those who resist the technology—they'll be the ones who embrace it strategically, using AI to handle the grunt work while they focus on the high-touch, relationship-driven aspects of wealth management that no algorithm can replicate. They'll be the ones who use AI strategically to reclaim time for what truly matters: building deeper client relationships, providing thoughtful counsel during difficult decisions, and expanding their ability to serve more families well.

AI is not the future of financial advice—it's the present. The question isn't whether to adopt AI, but how quickly and effectively you can integrate it into your practice while maintaining the human touch that defines exceptional advisory relationships.

Start small, start today, and let AI handle the administrative burden so you can focus on what you do best: guiding clients toward their financial goals with wisdom, empathy, and personalized expertise.

Tips

  1. Start with the basics: Experiment with foundational tools like ChatGPT or Claude for drafting emails, creating content, and brainstorming. Get comfortable with how AI thinks and responds.

  2. Identify your biggest time drain: Is it meeting notes? Client onboarding? Marketing content? Start with an AI tool that addresses your most significant pain point.

  3. Choose advisor-specific solutions: Prioritize tools built specifically for financial advisors over generic alternatives. They'll integrate better with your tech stack and understand your compliance needs.

  4. Test before committing: Take advantage of free trials and demos. Most platforms offer 30-day trials or guided demonstrations—use them to ensure fit before making financial commitments.

  5. Establish governance early: Work with your compliance team to create clear guidelines for AI usage, data handling, and client communication. It's easier to establish good practices from the start than to retrofit them later.

  6. Measure the impact: Track time saved, efficiency gains, and quality improvements. Document wins to justify expanded AI investment and encourage team adoption.

Foundational AI Chat Tools

Things To Remember

  • Privacy First

Never input client names, account numbers, or any personally identifiable information (PII) into these tools. Use generic examples and anonymized data for testing.

  • Always Verify

AI can make mistakes or "hallucinate" information. Always fact-check outputs, especially for financial data, regulatory guidance, or specific product details.

  • Iterate & Refine

Your first prompt rarely produces perfect results. Think of AI conversations as collaborative—refine, redirect, and build on responses to get exactly what you need.

  • Check Compliance

Before using AI-generated content externally, ensure it meets your firm's compliance requirements. Many firms have approval processes for client-facing materials.

Foundational AI Chat Tools for Financial Advisors

ChatGPT

by OpenAI
The most widely-used conversational AI, known for its versatility in generating content, answering questions, and assisting with complex problem-solving. ChatGPT has become the household name in AI assistance.
Draft and refine client emails with appropriate tone and clarity
Create educational content for newsletters and social media
Brainstorm marketing strategies and campaign ideas
Develop initial versions of complex explanations that you can refine for client communications
Generate meeting agendas and follow-up summaries
Key Strength
Exceptional at creative content generation and versatile problem-solving across a wide range of tasks.

Claude

by Anthropic
AI assistant designed with strong emphasis on being helpful, harmless, and honest, with excellent capabilities for nuanced conversations and document analysis. Claude excels at maintaining context through long, complex discussions.
Analyze lengthy documents like prospectuses or research reports
Engage in detailed strategic planning conversations
Handle complex multi-step reasoning tasks requiring careful attention
Review and provide feedback on technical documents
Extract key insights from dense financial materials
Key Strength
Superior document analysis and ability to maintain nuanced, context-rich conversations over extended interactions.

Perplexity

AI-Powered Search Engine
Combines real-time web search with conversational AI, providing sourced answers with proper citations. Think of it as a research assistant that knows how to find and synthesize current information from across the web.
Research current market trends and economic developments
Investigate specific investment opportunities with sourced data
Fact-check information with verifiable citations
Stay updated on regulatory changes and compliance requirements
Quick research on companies, sectors, or financial products
Key Strength
Real-time web access with proper source citations, making it ideal for research requiring current information and verifiability.

Gemini

by Google
Google's multimodal AI that integrates seamlessly with Google Workspace, offering strong capabilities in data analysis, image understanding, and integration with Google's ecosystem of productivity tools.
Analyze data directly in Google Sheets
Generate summaries of Google Docs and presentations
Integrate AI assistance into existing Google Workspace workflow
Work with images and visual content alongside text
Leverage Google's search capabilities for enhanced responses
Key Strength
Deep integration with Google Workspace makes it powerful for advisors already using Gmail, Sheets, Docs, and Drive.

Getting Started with AI Chat Tools

New to AI? Here's a practical approach to experimenting with these foundational tools and building confidence before moving to specialized platforms.

1

Start Simple

Begin with straightforward tasks like drafting emails or summarizing articles. Get comfortable with how AI interprets prompts and generates responses.

2

Experiment Widely

Try the same task across different platforms. You'll quickly discover which tool fits your style and which excels at different types of work.

3

Learn to Prompt

Good prompts get good results. Be specific, provide context, and refine your requests based on initial responses. This skill transfers to all AI tools.

Specialized AI Tools

AI adoption in financial advising is still in its early stages. The competitive landscape is intensifying rapidly. Established technology providers are racing to embed AI capabilities into their legacy platforms, while a new generation of purpose-built AI companies is emerging to address specific pain points in the advisor workflow. This dual pressure—incumbent enhancement and startup innovation—is creating an environment of rapid evolution where the tools available today may look significantly different from those available even six months from now.

The tools and platforms highlighted in this guide represent a snapshot of the current market—not a comprehensive directory of every available solution. Our goal is to provide context for the types of AI applications emerging in wealth management, illustrate how different tools address specific advisor needs, and help you understand the landscape well enough to make informed decisions for your practice.

Given the rapid pace of innovation, we expect this competitive field will continue expanding, with new capabilities and providers regularly entering the market. Think of this as your starting point for understanding what's possible today and what to watch for tomorrow.

Meeting Notes & Documentation

Jump AI

Description: The #1 AI assistant for financial advisors, Jump captures and transcribes meetings across videoconference, VoIP, phone, or in-person formats. It auto-creates meeting notes, assigns to-dos in your CRM, and provides a unified view of each client with smart next steps and custom automations. Jump has won numerous awards including Best in Show at Wealth Management EDGE and Wealthtech Startup of the Year.

Best Use Cases:

  • Automatic meeting preparation with talking points based on client data

  • Post-meeting automation that syncs with your tech stack, creating notes, tasks, and follow-ups

  • Sentiment analysis to uncover client feelings, needs, and growth opportunities

  • Cutting meeting admin time by up to 20+ hours per week while uncovering revenue opportunities

Hurdles to Adoption:

  • Requires team buy-in to change existing meeting documentation workflows

  • Initial time investment to configure compliance settings and customize automation rules

  • May require client consent protocols depending on your compliance requirements

Best Integrations: Wealthbox, Redtail CRM, Salesforce, and most major planning and portfolio management platforms.

Zocks

Description: A fully compliant meeting assistant designed specifically for financial services professionals. Zocks automates note-taking, generates client emails, handles intake forms, and provides deep data capture that integrates seamlessly across systems. Thousands of advisors use Zocks to save 10+ hours per week while improving the quality and consistency of their client interactions.

Best Use Cases:

  • Turn client conversations into structured data that automatically updates your CRM, policy system, and data warehouse

  • Live agenda tracking and insights during and after meetings to train associates to work like top advisors

  • Organize client data from meetings, CRM, and email to capture more life events and referral opportunities

  • Bi-directional integration with Wealthbox creates a powerful combination for leveling up productivity

Hurdles to Adoption:

  • Platform's extensive capabilities may feel overwhelming during initial setup

  • Works best when firm has defined processes and clear integration needs

  • Maximum value requires connecting multiple systems in your tech stack

Best Integrations: Wealthbox, Redtail, Salesforce, Microsoft Teams, Zoom. Compatible with most policy systems and data warehouses. Built for Zoom and Microsoft Teams.

FinMate AI

Description: The only AI notetaker built by financial advisors specifically for financial advisors. FinMate automates note-taking for virtual, phone, and in-person meetings using advisor-specific meeting templates (discovery, review, fact finder, behavioral finance, etc.). It focuses on high-accuracy transcription with minimal data exposure and a privacy-first approach that resonates with compliance-sensitive firms.

Best Use Cases:

  • CFP-aligned meeting templates that can be customized or remixed for your specific needs

  • Mobile apps for iOS and Android enable seamless in-person meeting capture

  • Follow-up email generator with selectable tone and detail levels

  • Clean handoffs to CRM without pulling data out—pushes summaries and tasks post-meeting

Hurdles to Adoption:

  • Email outputs must be manually copied into Outlook or Gmail

  • Does not pull data from CRMs—intentionally privacy-focused but limits some automation

  • Best suited for planners who value simplicity over flashier comprehensive features

Best Integrations: Redtail, Wealthbox, Salesforce, XLR8, and Practifi. Works with Zoom, Teams, WebEx, Google Meet, RingCentral, and Zoom Phone.

Knowledge & Education

Wealth Management Professional Assistant (College for Financial Planning)

Description: An AI-powered educational resource built on trusted College for Financial Planning content. This tool provides clear, reliable answers to day-to-day questions—from quick fact-checking to complex client scenarios. For complex situations, it asks clarifying questions to ensure well-informed answers. The content is continually updated to provide current, accurate information.

Best Use Cases:

  • Quick fact-checking and concept refreshers without searching through multiple resources

  • Guidance on complex client scenarios with clarifying questions for nuanced situations

  • Reinforce and revisit essential financial concepts to stay sharp in a competitive industry

  • Elevate client service by accessing reliable information quickly during or between meetings

Hurdles to Adoption:

  • Limited to educational content—does not integrate with practice management systems

  • Cannot use personally identifiable information (PII) in prompts per usage guidelines

  • Requires monthly or annual subscription after 30-day free trial

Best Integrations: Standalone tool; works independently without integrations. Accessible via web interface. Pricing: 30-day free trial, then $9.99/month or $99/year.

Workflow & Operations

Munin AI

Description: An AI-enabled workspace platform powered by private models trained specifically for your firm. Munin goes beyond conventional note-taking and marketing applications to provide a meeting co-pilot that optimizes client interactions and back-office workflows. Built on decades of experience in wealth management and applied AI for professionals, Munin augments financial advisors with firm-specific intelligence and automation.

Best Use Cases:

  • Meeting co-pilot functionality that enhances client interactions in real-time

  • Private AI models trained on your firm's specific data and processes

  • Back-office workflow optimization that makes compliance significantly easier

  • Transparency into AI usage and efficiency gains across your organization

Hurdles to Adoption:

  • Requires firm-level implementation rather than individual advisor adoption

  • Private model training requires time and data to reach optimal performance

  • Limited public information available; may require direct consultation for pricing and features

Best Integrations: Designed for integration with firm's existing infrastructure. Specific integrations depend on firm needs. Built for RIAs seeking comprehensive AI workspace solutions.

Market Intelligence & Research

AlphaSense

Description: An AI-powered search engine for market intelligence that uses natural language processing to provide timely insights from financial documents, news, research reports, earnings call transcripts, and other professional content. AlphaSense helps advisors quickly access relevant market information without manually sifting through countless sources.

Best Use Cases:

  • Rapidly research specific companies, industries, or investment themes

  • Stay current on market developments relevant to client portfolios

  • Extract insights from earnings calls and analyst reports efficiently

  • Support due diligence processes with comprehensive market intelligence

Hurdles to Adoption:

  • Enterprise-level pricing may be prohibitive for smaller practices

  • Learning curve to use advanced search features effectively

  • Value proposition depends on frequency of deep research needs

Best Integrations: Standalone research platform with export capabilities to Microsoft Office, Salesforce, and other business tools. Primarily used alongside existing workflow tools rather than direct integrations.

Ready to Reframe Your Future?

Interested in working together? Fill out some info and we will be in touch shortly.

We can’t wait to hear from you!

Previous
Previous

Streamlining Processes within RIAs

Next
Next

CRM Deep Dive: Redtail vs Wealthbox